MBA degree program as we all know is the most
promising professional course for people who want to make a lucrative career in
the field of management. Unlike any other Masters’ degree, here the students
applying for MBA have to select the specialization options available at their
respective B-schools. Out of so many specialization options available, MBA in marketing and finance is the most
sought after field that students choose. In corporate world both marketing and
finance areas are of great importance and require people with skilled
managerial abilities for these departments.
Either you do specialization in marketing
or finance it prepares students for management careers. The selection of
courses has to be done on the basis of specific requirements, interests and
goals.
The task of differentiating MBA program degree in marketing vs. finance is a difficult thing. Both fields deal with
completely diverse aspects of management. For instance ‘finance’ field is about
organizing the capital and ‘marketing’ field is about making strategies to take
over the market. Here skills required and personal characteristics differ, so
is the industry demand and needs.
MBA
in Marketing
MBA in marketing makes students skilled and
well-trained to take marketing decisions about public relations, advertising, and
communication channels and formulate strategies. Usually the course curriculum contains- ethics,
economics, international sales and marketing, consumer behavior, strategic
planning and so on. Students applying for MBA
in marketing are given chance to select courses from sub-categories of
marketing on the basis of individual goals and interests. It may comprise of
areas like internet, advertising and international marketing.
Skills required: Problem solving ability, extrovert
personality, communication skills, logical approach, reasoning abilities, able
to take calculated risks, strong decision making & implementing skills. The
MBA aspirant should know how to apply marketing strategies in a correct manner.
Focus of study: Marketing, branding, people
management, sales, advertising, etc. Job Opportunities: Advertising executive, Brand
manager, Business development director, Market researcher, Product manager, senior
marketing analyst
Work Profile: The work
profile of a candidate with MBA in marketing usually includes - setting
marketing goals, developing marketing strategies, branding, communication,
client research, analyzing products viability and so on.
Career demand: High
MBA in Finance
MBA in finance trains the students to
take financial decisions of different types of businesses and industries. Here
the students get to learn how to obtain, manage and allocate funds in any
business set-up. Usually the course curriculum includes topics like -
budgeting, data analysis, international business, economics, marketing, finance
and financial accounting. Sub-categories
include corporate finance, private equity, portfolio management, etc.
Skills required: Good
communication skills, expert with numbers, reasoning ability, proper decision
making skills, problem solving skills, willingness to take risks and attention
to details.
Focus of study: Market
analysis, economics, finance securities, costing, investments, etc.
Job Opportunities: Chief
financial officer, financial analyst, financial manager, Insurance adjuster,
Investment banker, Stock broker, etc.
Work Profile: Raising funds,
cost management, collecting financial information, scrutinizing legal and
financial aspects of new projects, etc.
Career demand: Depends of
market demand.
No comments:
Post a Comment